Marketing intelligence
إعلانات سناب شات للمتاجر: كيف تقيس العائد الحقيقي من الطلبات
الفرق بين العائد الذي يعرضه سناب شات والعائد الذي يظهر في طلبات متجرك، وخطوات عملية لضبط التتبع ومطابقة الأرقام قبل زيادة الميزانية.
Yousef A.6 min read
The AKM Journal
Clearer data.
Better marketing decisions.
Practical guides to connected reporting, marketing analytics and working with AI. Built for the people behind the numbers.
Marketing intelligence
دليل تقارير مدير إعلانات تيك توك: الأعمدة والمقاييس وكيف تصدّرها
كيف تبني تقريرًا مخصصًا في مدير إعلانات تيك توك، وأي المقاييس تضعها فيه، وكيف تصدّره أو تجدوله دون أن تقع في أخطاء المقارنة الشائعة.
Yousef A.6 min read
Marketing intelligence
TikTok Organic Analytics: Which Metrics You Can Export, and Where
What TikTok organic data you can actually get out of the app, how account type and API access change it, and how to turn lifetime counters into daily reporting.
Yousef A.4 min read
Marketing intelligence
Facebook Ads Weekly Report: A Structure Stakeholders Actually Read
A one-page weekly Meta Ads report in five blocks, plus a simple method for showing whether cost, clicks or conversion rate moved your results.
Yousef A.7 min read
Marketing intelligence
Contribution Margin After Ad Spend: Are Your Ads Actually Profitable?
The one metric that shows whether ad spend is adding profit, with a worked example where revenue grows but profit falls.
Yousef A.4 min read
Marketing intelligence
Salla Store Analytics: The Weekly KPIs That Show What Your Ads Are Doing
Ten store-side numbers to review every week, where each one comes from in Salla, and how to read them next to your ad spend.
Yousef A.6 min read
Marketing intelligence
White Friday 2026: The Measurement Setup GCC Stores Need Before the Sale
A step-by-step checklist to agree definitions, capture a baseline, verify purchase tracking and freeze changes before the biggest sales week of the year.
Yousef A.7 min read
Marketing intelligence
Supermetrics vs. AKM: Which Marketing Data Connector Fits Your UAE Team?
Compare Supermetrics and AKM using your required accounts, destinations, governance, and a measured reporting pilot rather than generic speed claims.
Yousef A.4 min read
Marketing intelligence
How to Export Amazon UAE Seller & Ad Data to Google BigQuery
Combine authorized Amazon UAE seller and advertising reports in BigQuery while keeping marketplace revenue and attributed sales distinct.
Yousef A.3 min read
Marketing intelligence
How to Connect Snapchat Ads to BigQuery & Looker Studio: Full Guide
Build a Snapchat Ads reporting pipeline with documented attribution settings, repeatable BigQuery loads, and reconciled Looker Studio charts.
Yousef A.3 min read
Marketing intelligence
How to Track Blended ROAS and MER for UAE E-Commerce Brands
Define blended ROAS and MER consistently in AED, reconcile refunds and costs, and set targets from your own contribution margin.
Yousef A.4 min read
Marketing intelligence
How to Connect Zid Store Data to BigQuery: Complete Integration Guide
Move authorized Zid order data into BigQuery with stable keys, status updates, and reconciliation before combining it with ad spend.
Yousef A.3 min read
Marketing intelligence
Top Funnel.io Alternatives for Centralizing Marketing and Ad Spend Data
Compare marketing data tools by source coverage, destinations, data ownership, and a practical account-level proof of concept.
Yousef A.6 min read
Marketing intelligence
How to Connect TikTok Organic & Ads Data to BigQuery: Complete Guide
Build separate TikTok paid and organic datasets in BigQuery, then reconcile campaign reporting without double-counting reach or sales.
Yousef A.3 min read
Marketing intelligence
Building an Agency Reporting Operating System: The Cairo Playbook
A playbook for digital marketing agencies in Cairo to automate client reporting, eliminate spreadsheet overhead, and deliver white-label dashboards.
Yousef A.7 min read
Marketing intelligence
كيفية ربط إعلانات تيك توك وميتا بمستودع بيانات BigQuery للشركات المصرية
دليل عملي للشركات المصرية لربط بيانات إعلانات ميتا وتيك توك بمستودع بيانات Google BigQuery وتوحيد التحليلات بالجنيه المصري.
Yousef A.7 min read
Marketing intelligence
أفضل بدائل Supermetrics للشركات والوكالات الإعلانية في مصر
مقارنة شاملة لأفضل بدائل سوبرمتركس في مصر لوكالات التسويق الرقمي والميديا بايرز، تجمع بين الاستقرار، سرعة التقارير، وتوفير التكلفة.
Yousef A.7 min read
Marketing intelligence
How Egyptian E-Commerce Brands Track Blended CAC & COD Return Rates
A practical guide for Egyptian e-commerce brands to calculate true Net CAC, manage Cash on Delivery (COD) return rates, and track Delivered MER in EGP.
Yousef A.7 min read
Marketing intelligence
دليل إنشاء داشبورد متكامل للإعلانات الممولة على Looker Studio في مصر
دليل شامل لمديري الإعلانات والوكالات في مصر لإنشاء داشبورد موحد على Looker Studio يجمع إعلانات فيسبوك وجوجل وتيك توك تلقائياً بالجنيه المصري.
Yousef A.7 min read
Marketing intelligence
Building a Unified Paid Media Dashboard for UAE Marketing Agencies
Discover how digital marketing agencies in Dubai and the UAE can automate client reporting, eliminate spreadsheet overhead, and deploy white-label dashboards.
Yousef A.7 min read
Marketing intelligence
Cross-Channel Marketing Dashboard Templates: The Complete Setup Guide
A complete blueprint and template structure for building a cross-channel marketing dashboard that unites ad spend, e-commerce revenue, and true blended CAC.
Yousef A.7 min read
Marketing intelligence
How to Connect Salla to Looker Studio & Google Sheets for Real-Time Reporting
Learn how to connect your Salla store to Google Looker Studio and Google Sheets for automated, real-time e-commerce reporting without manual CSV exports.
Yousef A.6 min read
in-house marketing analytics
Marketing Analytics for In-House Teams: The Complete Playbook
Create a reliable in-house analytics workflow with shared metric definitions, reconciled sources, and reviewed decisions across marketing channels.
Al Khwarizmi Metrics Team3 min read
Salla BigQuery integration
How to Connect Salla to BigQuery: Complete Integration Guide
Connect authorized Salla data to BigQuery using exports or an API pipeline, then verify order updates, revenue definitions and destination support.
Al Khwarizmi Metrics Team3 min read
cross channel marketing dashboard
How to Build a Cross Channel Marketing Dashboard with AKM
Build an AKM dashboard around connected accounts, consistent metric definitions, and reconciled revenue rather than conflicting platform totals.
Al Khwarizmi Metrics Team3 min read