Run focused research sessions
Competitor work usually starts with a question: who is active in this market, what ads are they running, how does their content perform, or which keywords should we examine. Sessions keep that investigation organized.
Use AI-powered competitor research to analyze Instagram profiles, inspect Meta ads, find keyword ideas, and keep research history in one place.
Competitor Agent gives marketers a dedicated research surface for competitor questions. It is built around research sessions, saved competitors, structured output, Instagram profile analysis, Meta ads review, keyword ideas, and market comparison workflows.
The feature keeps competitor research close to performance analysis so teams can connect outside market signals with campaign planning, content direction, positioning, and stakeholder reporting.
Understand competitor content, engagement, ads, and positioning faster.
Save recurring competitors for repeat analysis.
Turn research into structured tables, charts, and narrative summaries.
Start with a competitor, keyword, market, or brand comparison in plain English.
Inspect AI summaries, tables, charts, Instagram insights, ads, and keyword suggestions.
Keep important competitors and past sessions available for future planning.
Competitor work usually starts with a question: who is active in this market, what ads are they running, how does their content perform, or which keywords should we examine. Sessions keep that investigation organized.
The feature is designed to surface competitor signals that marketers can actually use, including profile information, engagement patterns, ad examples, creative themes, and keyword ideas.
Many teams monitor the same competitors repeatedly. Saved competitors make it easier to revisit priority brands and compare new research against earlier findings.
Saved competitors and sessions help teams avoid starting from scratch every time a market question returns.
The renderer supports tables, charts, profiles, creative cards, and narrative explanations.
Competitor research can inform messaging, creative testing, content strategy, and paid media planning.
Continue through related AKM features, connector pages, or setup guidance.
No. Instagram profile analysis is one workflow, but the feature also supports broader competitor, ad, keyword, and market research outputs.
Yes. The dashboard includes saved competitor and research session views for repeat analysis.
Teams can use competitor findings as context for campaign reports, creative reviews, market planning, and stakeholder narratives.